Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions

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  • Type:Epub+TxT+PDF+Mobi
  • Create Date:2021-04-02 00:31:00
  • Update Date:2025-09-06
  • Status:finish
  • Author:Michael Moss
  • ISBN:0812997298
  • Environment:PC/Android/iPhone/iPad/Kindle

Summary

From the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful expos� of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health。

Moss uses the latest research on addiction to uncover what the scientific and medical communities--as well as food manufacturers--already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs。 Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods。 Moss goes on to show how the processed food industry--including major companies like Nestl�, Mars, and Kellogg's--has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it。 For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place。 As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits。

An account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, The author>lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more。

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Reviews

Holly

Had read “Salt, Sugar, Fat” years ago, and still talk about it, or recommend it to people。 This book mentions info from that book at times, not necessarily in a spoiler type way。 This one is tough to review。 I believe there’s quite a bit of useful information; however, my background and degrees is/are in psychology, and I have certifications related to exercise, nutrition, behavior etc。 Additionally, I’m a complete nerd about all of the above, and read a LOT on each topic。 As a result, there’s n Had read “Salt, Sugar, Fat” years ago, and still talk about it, or recommend it to people。 This book mentions info from that book at times, not necessarily in a spoiler type way。 This one is tough to review。 I believe there’s quite a bit of useful information; however, my background and degrees is/are in psychology, and I have certifications related to exercise, nutrition, behavior etc。 Additionally, I’m a complete nerd about all of the above, and read a LOT on each topic。 As a result, there’s not much I personally learned from reading this book, but I can see how it would be helpful to the general population。 And, that said, I did take some screen shots of interesting sections, so I’ll have to look back。It would be difficult to assign this a numerical rating for the reasons mentioned。 Probably around a 3 for me, but 4 in general。 。。。more

Ken

Excellent book! Must read for everyone This book provided a riveting view of the food industry。 Being overweight prone myself, this read gave me deeper insight into my cravings and relentless appetite that has controlled my life forever。 While it is definitely not a diet book at all, anyone attempting to gain control over unhealthy lifestyles should definitely read it。 I have fact checked this book and found it to be on point。 I feel like I have never been more prepared to make the best food cho Excellent book! Must read for everyone This book provided a riveting view of the food industry。 Being overweight prone myself, this read gave me deeper insight into my cravings and relentless appetite that has controlled my life forever。 While it is definitely not a diet book at all, anyone attempting to gain control over unhealthy lifestyles should definitely read it。 I have fact checked this book and found it to be on point。 I feel like I have never been more prepared to make the best food choices for my health。 Thanks Michael! 。。。more

Jihyuk Bok

It was a pleasure to read the book, “Hooked” and it became clear to me how big food companies had exploited our eating habits on behalf of their profit。The same author from “Salt, Sugar, Fat”, questioned that so many health problems we are facing nowadays, such as obesity, type-2 diabetes, are really liable to personal responsibility where most food companies are promoting their processing foods vigorously。Even if we had known the strategies they would use, it would have been impossible to resis It was a pleasure to read the book, “Hooked” and it became clear to me how big food companies had exploited our eating habits on behalf of their profit。The same author from “Salt, Sugar, Fat”, questioned that so many health problems we are facing nowadays, such as obesity, type-2 diabetes, are really liable to personal responsibility where most food companies are promoting their processing foods vigorously。Even if we had known the strategies they would use, it would have been impossible to resist their products because they would use the deepest weakness in our biology which derived from evolution had taken by more than tens of thousand years; Desire for the most efficient energy source。The same desire that thrived us as the most successful species on the earth, is hunting us in modern times not just because the foods are more than just enough but also that the same foods are designed to exploit us using this desire。Almost 20 years ago, tobacco manufacturers refused to admit that their products were addictive, saying that it would be funny that if someone insists that candy or chocolate are addictive, too。 But now I realize they spoke the truth all the time。 。。。more

Petra-X has no life so is reading a book a day

This is a bad-news book。 Two points - one is that if you are fat, you are going to be fat, and if you have a gastric band or other stomach-size limiting operation, you are almost certainly going to be fat again at some point。 The ability to control one's food intake lies in the brain and has a related hormone, grelin。 This has been known (and ignored) for a long time。 I have a huge appetite and am bigger than my son, we might eat the same meals but he eats less, doesn't need to finish the bar of This is a bad-news book。 Two points - one is that if you are fat, you are going to be fat, and if you have a gastric band or other stomach-size limiting operation, you are almost certainly going to be fat again at some point。 The ability to control one's food intake lies in the brain and has a related hormone, grelin。 This has been known (and ignored) for a long time。 I have a huge appetite and am bigger than my son, we might eat the same meals but he eats less, doesn't need to finish the bar of chocolate and can go through the day without snacking。 I can't。 So I'm 20lb overweight。Humans have more fat because we evolved to have long pregnancies and downtown raising babies, we have the energy resources。 As such, fat itself is an organ and will fight losing weight, will do it's best - by lowering metabolism - to retain and regain fat。 It will use less and store more, for example, after a successful diet。 Our own bodies are against us!The other point is that all food products are designed to make you want more of them and to eat them more often。 The design, marketing and entire business of snack foods and sodas is designed to get you hooked。 Some are even designed to get very young children hooked - McDonald's et al with their toys。 Oreo little packets with their tiny little cookies designed 'for little hands to hold'。 Any legal action against the big companies like Nabisco and Pepsico to force them to declare nutrition, to stop using transfats, to actually make their products less desirable in the interest of people's health is never going to work。 No company is going to accept a downturn in profits, they are always going to look at legal technicalities and to stay one step ahead in product development。 Now they are using neuroscience。。。。 Their business is to get the consumer addicted to their product and the technicalities are usually about what is addiction, habituation and just plain free will。 Not all of us are ignorant about nutrition and not habituated to any particular food, but will still choose to eat badly because we like it。 Should we be protected from ourselves? But does it matter if the thin are destined to be thin and the fat,fat? 。。。more

Anna Chu

The problem is not only unhealthy food is a lack of healthy affordable alternative。 As much as I enjoyed this book and it brought some interesting research to light, it doesn’t provide any feasible solutions。 Also, it seems to only shame companies and paint government as ‘a good guy’ who just doesn’t have enough control anymore in this fight against processed food or obesity。 While we forget that many people who are consuming highly processed, or fast and unhealthy food are in vast majority poor The problem is not only unhealthy food is a lack of healthy affordable alternative。 As much as I enjoyed this book and it brought some interesting research to light, it doesn’t provide any feasible solutions。 Also, it seems to only shame companies and paint government as ‘a good guy’ who just doesn’t have enough control anymore in this fight against processed food or obesity。 While we forget that many people who are consuming highly processed, or fast and unhealthy food are in vast majority poor。 Because as mentioned in the book — these products are significantly cheaper。 Not everyone eats it because they are addicted, but a lot of us can’t afford high quality ingredients anymore。 That’s the real issue with food。 And what about time it saves?How about working full time and also taking care of the chores while cooking 3 meals a day for an entire family out of solely fresh ingredients。。。 It all sounds amazing in theory but it fails the reality check。 So three stars for shiny research and an interesting insight。 。。。more

smalltownbookmom

Lots of crazy/scary food industry facts about how companies work to make us more addicted to processed foods。 If you enjoyed his last book Salt sugar fat you’ll like this one too。

Renee (itsbooktalk)

Very interesting! I listened to this one and recommend the audio, the narration was really good。 There were times the science got a bit much but I found the in depth info on how big food uses marketing, advertising, and psychology to get us addicted and KEEP us addicted to processed food insanely interesting。。。。I had no idea how much we were being manipulated

Shana Yates

3。5 stars

Mary Kinietz

Eye opening。 Best advice is what many people do - shop only in the outside aisles of the grocery。

Koen

I'm in this book and I don't like it。Very interesting write-up on the science of food addiction and cravings and how 'Big Food' utilizes the psychology, and chemistry, and biology, and evolution of how and why humans get hooked on salt, sugar and fat to sell us more processed food。I like that this is not an activist's text but a clear and comprehensive treatise of the current and past science and actions of the food giants。 That's not to say the book doesn't suggest a change in culture is needed I'm in this book and I don't like it。Very interesting write-up on the science of food addiction and cravings and how 'Big Food' utilizes the psychology, and chemistry, and biology, and evolution of how and why humans get hooked on salt, sugar and fat to sell us more processed food。I like that this is not an activist's text but a clear and comprehensive treatise of the current and past science and actions of the food giants。 That's not to say the book doesn't suggest a change in culture is needed but it's not just a bashing of the food industry。 。。。more

Thats another story

Say no to pumpkin spiceThis book asks can food be addictive。  The most telling quote was by a researcher Dana Small, "It`s not so much that food is addictive, but rather that we by nature are drawn to eating, and the companies have changed the food。"The first part of this book did a good job showing extreme cases of addiction and how humans have evolved。  The second half of this book for me is where the magic happens。  The processed food companies are working day and night not just to make a bet Say no to pumpkin spiceThis book asks can food be addictive。  The most telling quote was by a researcher Dana Small, "It`s not so much that food is addictive, but rather that we by nature are drawn to eating, and the companies have changed the food。"The first part of this book did a good job showing extreme cases of addiction and how humans have evolved。  The second half of this book for me is where the magic happens。  The processed food companies are working day and night not just to make a better product but to create foods that humans can`t stop eating。  I think it can be easy to forget that。  Its easy to know on an intellectual level that processed food is unhealthy and created in a way to be cheap and tasty, not necessarily nutritious or even filling。  Even knowing that, hearing about specific details in the creation of processed foods can be a eye opener: "In our kitchen cabinets, pumpkin spice is made of cinnamon, nutmeg, cloves, and maybe ginger。  Not so in processed food。  Its pumpkin spice is simulated through deployment of as many as eighty elements。"I think most people are aware that processed food is bad for you and that most companies selling anything are focused on selling a product, not so much what happens after。  Reading this book can put that at the forefront of all of minds。 The only person who has the best interest of your family at heart is you。  Just because processed food is sold doesn`t mean we should buy it。I particularly enjoyed the disscussion on personal responsibility。 How accountable should food corporations be for selling creating products that have the potential to cause this much harm? 。。。more

Donna

This is Nonfiction Science on food addiction and it is by no accident that this is happening。 And not just in the the US。 Foods have been specifically designed for this。 First, I found this book highly entertaining。 I listened to the audio and Scott Brick did the narration and I loved it。 This was a fun "listen"。 Sobering, but entertaining too。 Now, I did feel like I had to read between the lines at times with this one, as well as trying to hear what wasn't being said。 But the author made many v This is Nonfiction Science on food addiction and it is by no accident that this is happening。 And not just in the the US。 Foods have been specifically designed for this。 First, I found this book highly entertaining。 I listened to the audio and Scott Brick did the narration and I loved it。 This was a fun "listen"。 Sobering, but entertaining too。 Now, I did feel like I had to read between the lines at times with this one, as well as trying to hear what wasn't being said。 But the author made many valid points。 I really liked this one。 So 4 stars。 。。。more

Britthebohemian

It was an eye opening reading and really encouraged me to change my shopping and eating habits。

Jenna

~~~An eye-opening and fascinating look at how the processed food industry hooks us。。。 and keeps us hooked~~~If you've ever eaten a peanut butter M&M, you know the thrilling sensation they give: The invigoration as the sugary coating meets your taste buds, the satisfying crunch as you bite into it, followed by the burst of saltiness as the creamy insides melt on your tongue, mixing salty and sweet, crunchy and smooth。 I don't know anyone who can stop at just one。 I used to eat bags of those thing ~~~An eye-opening and fascinating look at how the processed food industry hooks us。。。 and keeps us hooked~~~If you've ever eaten a peanut butter M&M, you know the thrilling sensation they give: The invigoration as the sugary coating meets your taste buds, the satisfying crunch as you bite into it, followed by the burst of saltiness as the creamy insides melt on your tongue, mixing salty and sweet, crunchy and smooth。 I don't know anyone who can stop at just one。 I used to eat bags of those things。 Every couple weeks, Walgreens would have them on sale, and I'd traipse across the road and load up my basket, a modern day hunter gatherer thrilled to find this cheap and tasty source of calories。 I bought so many of them that the employees knew to expect me。 I ate those M&Ms throughout the day。 I ate them before bed。 I would wake up in the middle of the night, several times, and toss a handful into my mouth。I couldn't stop eating them and knew I shouldn't be, but like everyone with an addiction, my brain found a way to rationalize and insist it wasn't a problem。 I'm so thin, maybe they'll help me gain weight, my brain suggested。 I must need something in them or I wouldn't crave them, it then assured me。 I don't eat meat, or fast food, or anything greasy, it continued; a bit of sugar won't hurt。 I can stop whenever I want!Looking back now, I see I had an addiction。 My overconsumption of those peanut buttery, saccharine bites of fat and salt and sugar makes sense in the light of evolution, but it wasn't a good thing。 In Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions, author Michael Moss breaks down the nature of addiction, showing how and why our brains get addicted。 He discusses our brain chemistry and the hormones it releases when we eat, do drugs, smoke tobacco -- or any other thing we get addicted to, including those M&Ms。 He shows how we evolved to crave calories and how our brains reward us when we eat a lot of fat or sugar。 Natural selection favored those of our ancestors who enjoyed high caloric foods when they were limited。  Eating extra calories helped them survive in a world where food might at any time become scarce。 Now, with cheap calories almost always within hand's reach, our evolved love of sweets, salts, and fats is killing us。 After looking into the nature of addiction, Mr。 Moss turns to the fast- and processed food industries, exposing how they exploit our emotions and instincts。 They know how to hook us by taking control of our senses - our ability to smell as we eat, the manner in which our eyes delight at colorful packaging, the way sugar reaches and ignites the brain in half a second。 It was fascinating to learn their tricks of the trade。。。。 and infuriating! Mr Moss tells how they study psychology to figure out how to make the most sales。 How they use fMRI scans to learn the exact amounts of sugar that will give our brains the most reward and thus keep us coming back for more。 How the food industry funds studies to "prove" their products are good for us (no wonder there is so much conflicting information on whether or not eggs or Corn Flakes or low-fat ice cream is good for us)。 How they design nutrition labels to confuse us and how they pretend to make our foods healthier when we demand it。 (Hint: that Velveeta Light you ate with lunch had only ten fewer calories per serving than the regular。)This is my favourite type of book to read, with facts galore。 I made 52 highlights, and shared at least twice as much with my partner as I was reading。 There is so much I could share but if you're interested in this topic, you should read the book。 You will learn things like:• How our stomachs have taste receptors that recognize sweetness and how our guts signal to our brains whether we should keep eating or stop。 • How both rats and human babies make the same facial expressions upon tasting something sweet or sour。• How the more we eat of a certain food, the more our brains crave it。• How an estimated three-fourths of our food contains added sugar and the average American eats seventy-three pounds of it a year。• How epigenetics might play a role in whether or not someone is driven to overeat and how much their body stores food as fat。Mr Moss shares the history of fast and processed foods as well as the latest research on obesity。 He interviewed scientists and people in the food industry and brought together everything he learned about food and food addiction in this interesting and informative book。And lest you think you are at the mercy of your genes and the food industry's slick tricks, I want to assure you that it's possible to break food addiction。 Those peanut butter M&Ms I used to scarf down by the bagful and didn't think I could live without? Imagining them now makes my mouth twist in disgust。 A few years ago my partner and I decided to switch to a whole food plant-based lifestyle。 Though I craved (that's putting it lightly) M&Ms and other candy for a couple weeks, my brain eventually stopped demanding them。 A month or two after changing the way we ate, I saw an ad for M&Ms and decided I wanted needed them。 I was shocked to discover I not only didn't like them anymore, I thought they were revolting。 It might be difficult but we can take control of our habits and change the way we eat。 Having more information about our food and our proclivity to overeat and become addicted makes it easier。 Hooked is an entertaining way to get that information。 *************************************(For those of you who saw my original gripe/review - I was wrong。 It's embarrassing to admit but I don't want anyone being put off this book because I claimed the author's description of the hypothalamus was incorrect。It turns out he was right, and I'm thankful he reached out to let me know or I would have missed out on reading this excellent book。 The hypothalamus is the size of an almond (not a pea as I thought) and some do describe it as almond-shaped。 Others describe it as conical (which is what I thought) or diamond-shaped。 It is awkwardly-shaped, defying an easy description。 My apologies to the author and to all of you for not doing my homework (tip: Don't accept Google's first answer, especially if it conforms to what you already think)。 Facts are important and, much as I hate being wrong, it's better to learn that I am rather than letting my ego cling to misinformation。)  。。。more

Tom Kammerer

Interesting but had a padded filler feel to it

Chris Selin

We are interesting creatures whose biology has not evolved fast enough to outrun technology。 As much as I have read about how our brain and bodies function, it’s still so difficult to fight against my body and brain。 I’ll continue to try, though。。。and fail, and try again。 For instance, next to me is a mostly empty sleeve of Thin Mints。 Don’t eat while engaged with reading; it will lead to mindless eating。 Yet that’s exactly what I chose to do while finishing this book! Derrrrr。。。。 I have tracked We are interesting creatures whose biology has not evolved fast enough to outrun technology。 As much as I have read about how our brain and bodies function, it’s still so difficult to fight against my body and brain。 I’ll continue to try, though。。。and fail, and try again。 For instance, next to me is a mostly empty sleeve of Thin Mints。 Don’t eat while engaged with reading; it will lead to mindless eating。 Yet that’s exactly what I chose to do while finishing this book! Derrrrr。。。。 I have tracked those empty calories with an app; I’m aware and owning up to my monkey brain。This book is a good reminder to shop the perimeter of grocery stores (which I mainly do), cook from scratch as much as you can, do not trust marketing and fads, and that the food industry will adapt as necessary to keep profits soaring but with only that in mind。 If they truly cared about health, most would go out of business。 The complexity humans, culture, politics and the incomplete knowledge of physiology will continue to protect big food from any responsibility to decreasing world health。Best of luck out there, folks! The struggle is real。 。。。more

Kirsten

https://www。nytimes。com/2021/03/12/bo。。。 https://www。nytimes。com/2021/03/12/bo。。。 。。。more

Roslyn K

There was something particularly surreal and disturbing about reading the majority of this book in a grocery store。 I work as a grocery stock clerk and I mostly read this on my breaks or when I had down time covering the liquor store attached to the grocery store。 I would read about the tricks the food industry uses to draw us in and keep us hooked, and then I'd go back to work and watch a man and his small daughter pick out four packs of family-sized Oreos in different flavors for each member o There was something particularly surreal and disturbing about reading the majority of this book in a grocery store。 I work as a grocery stock clerk and I mostly read this on my breaks or when I had down time covering the liquor store attached to the grocery store。 I would read about the tricks the food industry uses to draw us in and keep us hooked, and then I'd go back to work and watch a man and his small daughter pick out four packs of family-sized Oreos in different flavors for each member of the family。 Walking the aisles and noticing anew the bright packaging and all the big eye-catching "new look!" and "limited edition" and boasts of added protein or fiber was sobering。 Recognizing the degree to which capitalism's demand for constant growth has motivated manufacturers to disregard the physical toll their products can have on us is disheartening and infuriating。 Especially because, for so many of us, we simply don't have the time and resources necessary to slow down and take the time to be more deliberate with our food choices。 Until the foundational forces that leave many of us wotking multiple jobs and still struggling to make ends meet are dealt with, fast, convenient, and cheap foods are going to continue to be our go-to items。 In the conclusion, Moss focuses on some solutions for individuals to take more control over their eating, but I would be very interested in seeing this topic treated more holistically, by examining not just how the food industry exploits our biological preference for speed and efficiency, but also the social forces that make it necessary for us to lean so heavily on those preferences。 。。。more

Oliver Harris

I am a huge fan of books about food and I really enjoyed Moss's previous work so I was very excited to read this one。 I was not disappointed at all。 This book was really fascinating both for its food aspects as well as its information on addiction。 This book is definitely going to be added to my Non-fiction shelf。 I am a huge fan of books about food and I really enjoyed Moss's previous work so I was very excited to read this one。 I was not disappointed at all。 This book was really fascinating both for its food aspects as well as its information on addiction。 This book is definitely going to be added to my Non-fiction shelf。 。。。more

Annie

Originally posted on my blog: Nonstop Reader。 Hooked is a thought provoking (and at times distressing) expository look at the food industry and its effects on our eating habits by Michael Moss。 Due out 2nd March 2021 from Random House, it's 304 pages and will be available in hardcover and ebook formats。 It's worth noting that the ebook format has a handy interactive table of contents as well as interactive links and references throughout。 I've really become enamored of ebooks with interactive Originally posted on my blog: Nonstop Reader。 Hooked is a thought provoking (and at times distressing) expository look at the food industry and its effects on our eating habits by Michael Moss。 Due out 2nd March 2021 from Random House, it's 304 pages and will be available in hardcover and ebook formats。 It's worth noting that the ebook format has a handy interactive table of contents as well as interactive links and references throughout。 I've really become enamored of ebooks with interactive formats lately。The author has a casual academic style of writing; accessible and careful, but not overly convoluted or impenetrably difficult to read。 He manages to convey a wealth of information without being pedantic or preachy。 He writes clearly and concisely with a logical progression and a clear threads to follow which interweave the reality of the modern model of food production and processing, backed by a plethora of sources。 Where actual contemporaneous sources shade into speculation, he says so clearly and unambiguously。 I found myself shocked at several points in the narrative。 I was unaware of the connection between major agribusiness and tobacco (I shouldn't have been - it seems obvious in retrospect)。 I've been harping on processed food and food safety and security for *years*。 I've combated it in part by growing as much of our food as practical, and trying to choose our other foods responsibly。 I was also unaware of the psychological conditioning which happens subtly and inexorably。This book definitely gave me a lot of information to think about。 The author/publisher have also included chapter notes and a solid bibliography for further reading。Five stars。Disclosure: I received an ARC at no cost from the author/publisher for review purposes。 。。。more

Lisa Konet

I was surprised how good this was and enjoyed a different take on food addiction。 Food is meant to nourish us and keep us full so our bodies and organs function properly。 However, the manufacturers of processed food (including fast food) do a fantastic job of making unhealthy food appealing, alluring and the only option。 How? Labeling, marketing, mascots of companies; just for a few examples。 It is scary to think food addiction to the wrong items is just as harmful as drug and alcohol abuse。 Thi I was surprised how good this was and enjoyed a different take on food addiction。 Food is meant to nourish us and keep us full so our bodies and organs function properly。 However, the manufacturers of processed food (including fast food) do a fantastic job of making unhealthy food appealing, alluring and the only option。 How? Labeling, marketing, mascots of companies; just for a few examples。 It is scary to think food addiction to the wrong items is just as harmful as drug and alcohol abuse。 This author definitely did some solid research。And can we talk about the cover? Very appealing。 Definitely recommend this book if you are into reading about food addiction or wanting to make a positive change in your body。Thanks to Netgalley, Michael Moss, and Random House Publishing Group for an ARC in exchange for an honest review。Available: 3/2/21 。。。more

Sara Broad

"Hooked" by Michael Moss is an expose about how the food industry uses research and careful marketing schemes to get us addicted to food。 This book highlights how sugar and processed foods are just as addictive as tobacco, drugs, and alcohol, which is scary considering that most people are exposed to fast, easy, and processed food at a much younger age。 This book also provides a really interesting analysis about the evolution of eating habits since the beginning of human life and how the food in "Hooked" by Michael Moss is an expose about how the food industry uses research and careful marketing schemes to get us addicted to food。 This book highlights how sugar and processed foods are just as addictive as tobacco, drugs, and alcohol, which is scary considering that most people are exposed to fast, easy, and processed food at a much younger age。 This book also provides a really interesting analysis about the evolution of eating habits since the beginning of human life and how the food industry shapes our food habits in the current day。 "Hooked" definitely made me think about grabbing that second handful of candy! This book is scary but important。 。。。more

Srikanth

I got interested in this book to find out more about addiction and how we get hooked to things, especially food, and if there are ways to break that addiction。 After having read 'Salt, Sugar and Fat' by the same author, my expectations were set high, but I don't think I learned a whole lot from this new book as a lot of this information was known earlier。 This book has lot of information about the experiments that were conducted and how the smell, sight or indication or hint of food releases ple I got interested in this book to find out more about addiction and how we get hooked to things, especially food, and if there are ways to break that addiction。 After having read 'Salt, Sugar and Fat' by the same author, my expectations were set high, but I don't think I learned a whole lot from this new book as a lot of this information was known earlier。 This book has lot of information about the experiments that were conducted and how the smell, sight or indication or hint of food releases pleasure hormones which lead us to behave in certain ways。Stress also leads us to binge on food。 The book delves into how advertising induces us to get hooked onto processed foods。 Overall, a good insight on addiction。 。。。more

Laura Freed

This is an eye opening book on how food companies exploit and manipulate us, leading to health problems。 Hooked is an engaging book, telling personal stories as well as facts about the food industry。 Covid isn't the real killer here in the USA, Obesity is: leading to many different diseases from diabetes, heart disease, asthma, sleep apnea, and a host of other problems。 Very well told! Thanks to NetGalley for gifting me this ARC。 This is an eye opening book on how food companies exploit and manipulate us, leading to health problems。 Hooked is an engaging book, telling personal stories as well as facts about the food industry。 Covid isn't the real killer here in the USA, Obesity is: leading to many different diseases from diabetes, heart disease, asthma, sleep apnea, and a host of other problems。 Very well told! Thanks to NetGalley for gifting me this ARC。 。。。more